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CTR News Monitoring Brings Client
Targeted and Strong Added-Value Expertise
(August 30, 2006 Shanghai, China ) A themed event, ¡°Empowering Communications ¨C CTR News Monitoring and Integrated Services¡± is organized by CTR Media Intelligence (CTR MI) sector in Shanghai on August 30, 2006. Media professionals from global media intelligence provider, TNS Media Intelligence, join CTR Media Intelligence and its clients to share many news monitoring practical applications and real case study. With its introduction of news evaluation index, UMI (Units of Media Impact), CTR MI gives companies the power not only to track their corporate PR campaigns, but also evaluate its brand exposure and PR values.
In today's commercial world, media exposures and PR activity are important parts of corporate communication strategies. Unlike advertising market, there is a lack of quantitative industry standard to measure ¡°news content¡± or ¡°public voice¡± in China. CTR MI introduces a news evaluation tool, Units of Media Impact (UMI). ¡° TNS Media Intelligence and CTR Media Intelligence worked in partnership to build a world class news monitoring service, in line with our global standards: our strong relationship allowed a fruitful transfer of expertise, including methodology for efficient news monitoring, definition of the range of services, and the latest product innovation. ¡°Mr. Francois Nicolon, International Marketing Director of TNS Media Intelligence - News Division explained. ¡°Expanding TNS Media Intelligence¡¯s network in the news monitoring area, this launch in China improves again the service we delivered to over 5,000 clients. Just for Europe, an average 105,000 news alerts from all media are sent to subscribers daily, monitoring, measuring and analysing the news for them. ¡± he added.
As the only continuous all media news monitoring provider, CTR MI offers plurimedia services including TV, radio, newspaper, magazine and internet portals across major cities in China 7 days a week, 24 hours a day. CTR MI develops solutions for all its c lients, acquiring TNS Media Intel ligence¡¯s 50 years experiences in global news monitoring and blending local expertise with the use of innovative technologies. This strategic information helps marketing and communication directors, PR agencies to shape a strategy, evaluate the impact of a campaign, or manage a brand.
Ms. May Zhao, General Manager of CTR MI commented: ¡°Time is crucial for corporate communications; our ¡°News Alert¡± service sends SMS messages to our clients within 2 hours of the actual news aired, offering them total control over their marketing and PR campaigns. They can visit our website to obtain the original multimedia clippings anytime, anywhere with internet connection¡± She continues, ¡°It enables our clients to anticipate, readapt their messages and to steer their communications strategies on a timely basis . ¡±
Raleted Press release:
1.
PDF Download: Brief Introduction of News Monitoring (Chinese only)
2.
PDF Download: News Monitoring Applications and Services (Chinese only)
3.
PDF Download:TNS Media Intelligence's Services and its Applications around the
world
4.
PDF Download:The Importance Role of Corporate Communications (Chinese
only)
5.
PDF Download: Empowering Communications (Chinese only)
6.Media
Report: Phoenix TV (19MB, 1'54")
Press Conference in Shanghai:
Mr. Tian Tao, Vice President of CTR Market Research
Mr. Francois Nicolon, International Marketing Director of
TNS Media Intelligence News Division, accepts an interview from Phoenix TV
Ms. May Zhao, General Manager of CTR Media Intelligence
Mr. Sam Zhao £¬Deputy Director of CTR Media Intelligence
Ms. Chen Yan£¬Chief Strategy Officer of Focus Media
An activety press release